MoSA
IDENTITY system & DIGITAL DESIGN
ROLE DESIGNER
projecT PErsonal
mentor drew hodges
About
MoSA, Museum of Science and Art, is a fictional art and science museum located in Brooklyn, NY. Its mission is to present the beauty of science, the function of art, and the overlaps between the two disciplines.
MoSA is a self-initiated project focused on creating a unique museum concept and indentity system. Execution included brand guidelines, collateral design, and the curation of a small physical space to demonstate concept.
In addition to MoSA’s permanent collection, rotating exhibits, and local events, the museum offers an annual membership subscription to its innovation lab, the Biomimicry Lab.
The space is for members and daily visitors to learn, experiment and create art from biological inspirations.
Daily visitors who pay for entry to the museum’s permanent collection receive an application code that connects them to a personalized profile. As visitors tour the museum, they can use MoSA clickers to favorite cetain artwork and displays which automatically populate in their application profile.
Visitors can use this application at home and in the Biomimcry Lab. The Lab and application help guide people as they create their own art work in the biostudio area of the Lab.
It also facilitates experiments and reserved group activities, and events.
It also facilitates experiments and reserved group activities, and events.
Marketing
The promotion of MoSA’s rotating exhibitions uses augmented reality in their campaigns via strategically placed MoSA Marks. MoSA Marks are augmented reality trigger symbols that, when activated, reveal mysterious campaign teaser videos.
Theoretically, MoSA Marks are designed for a specific exhibition and then placed around the city months prior to the opening. People can find the marks, play the videos, save the dates, and share with friends.
