https://selectwork.kristinacurtis.co Kristina Curtis — Select Work Wed, 05 Nov 2025 22:20:15 +0000 https://selectwork.kristinacurtis.co en https://selectwork.kristinacurtis.co/Label Wed, 05 Nov 2025 22:19:57 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Label ︎ Case Studies &amp; DETAILS &nbsp; Select Work from kristinacurtis.co https://selectwork.kristinacurtis.co/My-Pega-Portal Wed, 05 Nov 2025 22:19:58 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/My-Pega-Portal My Pega Portal Digital PRODUCT Role lead ui designer Client Pegasystems agency&nbsp;woods creative My Pega is a product offering for Pegasystem’s existing and potential clients. It features a dashboard with an integrated portal that allows clients to track the health of their companies and easily manage their teams. View Details <img width="2754" height="1322" width_o="2754" height_o="1322" data-src="https://freight.cargo.site/t/original/i/cb3dead713bc3527805ddd89d563345632301a5aa85fc1e2b995f8ebcaaaa8bb/KCurtis_MyPega_2021_.png" data-mid="240308025" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cb3dead713bc3527805ddd89d563345632301a5aa85fc1e2b995f8ebcaaaa8bb/KCurtis_MyPega_2021_.png" /> https://selectwork.kristinacurtis.co/Aircraft-Cost-Calculator Wed, 05 Nov 2025 22:19:59 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Aircraft-Cost-Calculator Access Express 2.0Responsive SITE &amp; Digital Product Role LEAD ux/UI designerClient EversanaaGENCY woods creative Access Express is one of many Eversana Life Science LLC products. This product streamlines access to expert stakeholder panels. It also provides automated or customizable business-specific surveys to send to the panels so customers can get answers to their pharmaceutical research and marketing questions. View Case Study <img width="3896" height="2464" width_o="3896" height_o="2464" data-src="https://freight.cargo.site/t/original/i/bdcf4789cc67176939aa60e249a3009cdcb2fe979b339528f0f3a5e2cb96fd90/ozlenenco-uiux-eversana2.png" data-mid="240308030" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/bdcf4789cc67176939aa60e249a3009cdcb2fe979b339528f0f3a5e2cb96fd90/ozlenenco-uiux-eversana2.png" /> https://selectwork.kristinacurtis.co/Access-Express-2-0 Wed, 05 Nov 2025 22:20:00 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Access-Express-2-0 MoSAIDENTITY SYSTEM &amp; Digital Product Role Designer Project Personal Mentor Drew Hodge MoSA, Museum of Science and Art, is a fictional art and science museum concept with an additional facility concept called the Biomimicry Lab. This self-initiated design project started from an interest in left versus right brain thinkers and connections between science and art. View Details <img width="1042" height="784" width_o="1042" height_o="784" data-src="https://freight.cargo.site/t/original/i/2937980797e506f45de7fcb0ab7c2ec709424a1d650177c10bd5689b5d57fea9/Screen-Shot-2021-11-22-at-11.36.53-PM.png" data-mid="240308042" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/2937980797e506f45de7fcb0ab7c2ec709424a1d650177c10bd5689b5d57fea9/Screen-Shot-2021-11-22-at-11.36.53-PM.png" /> Aircraft Cost CalculatorDigital Product Role LEAD ux/UI designerClient Chris Doerr, founderTEAM kcoo Aircraft Cost Calculator is a platform with a large aircraft database used for determining actual costs of aviation—designed for commercial operators, private owners, fractional owners, flight departments, charter operators, and financial institutions. View Case Study <img width="3596" height="2300" width_o="3596" height_o="2300" data-src="https://freight.cargo.site/t/original/i/7af0125590aee8e1f930bc2f6f992a60714e12bf65f516ff7c68a69629dc8f39/ozlenenco-ui-ux-acc-01.png" data-mid="240308040" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/7af0125590aee8e1f930bc2f6f992a60714e12bf65f516ff7c68a69629dc8f39/ozlenenco-ui-ux-acc-01.png" /> https://selectwork.kristinacurtis.co/Footer Wed, 05 Nov 2025 22:20:03 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Footer Some of the above projects are in-progress, subject to NDA, or under development. All rights reserved. © 2024 https://selectwork.kristinacurtis.co/Project-Page-My-Pega-Portal Wed, 05 Nov 2025 22:20:04 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Project-Page-My-Pega-Portal My Pega Portal DIGITAL PRODUCTROLE LEAD UI DESIGNER CLIENT PEGASYSTEMS&nbsp;AGENCY WOODS CREATIVE <img width="2754" height="1322" width_o="2754" height_o="1322" data-src="https://freight.cargo.site/t/original/i/cb3dead713bc3527805ddd89d563345632301a5aa85fc1e2b995f8ebcaaaa8bb/KCurtis_MyPega_2021_.png" data-mid="240308158" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/cb3dead713bc3527805ddd89d563345632301a5aa85fc1e2b995f8ebcaaaa8bb/KCurtis_MyPega_2021_.png" /> About Pegasystems contracted the Woods Creative team to create the My Pega digital experience for mobile and desktop. The experience is dashboard oriented with an integrated portal that allows clients to track the health of their companies and manage all their teams. We started with the ‘My Dashboard’ page designs and variations, then after starting to extend their current component options, we moved to the ‘My Organization’ and ‘My Teams’ page designs. We created a new, elegant experience that seamlessly connects Pega clients to every manageable aspect of their organizations via quick snapshots and complex data rendered clearly and digestibly. Featured on Pega community&nbsp; <img width="2016" height="1152" width_o="2016" height_o="1152" data-src="https://freight.cargo.site/t/original/i/411fc72a6b957829a9c16e878f3d5a01c90819d2a65af9f6e2e49de967057728/MY-PEGA--102x_9.png" data-mid="240308159" border="0" src="https://freight.cargo.site/w/1000/i/411fc72a6b957829a9c16e878f3d5a01c90819d2a65af9f6e2e49de967057728/MY-PEGA--102x_9.png" /> <img width="2016" height="1152" width_o="2016" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e8d7c79e04313b96c2b165745e71abe46e8f18fae998132e36127412c658cb20/MY-PEGA--112x_10.png" data-mid="240308162" border="0" src="https://freight.cargo.site/w/1000/i/e8d7c79e04313b96c2b165745e71abe46e8f18fae998132e36127412c658cb20/MY-PEGA--112x_10.png" /> <img width="2016" height="1152" width_o="2016" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f731f8237117702b046fe4899e113c0fd16d2273bcee53c8977d137f1a06f4e0/MY-PEGA--122x_11.png" data-mid="240308164" border="0" src="https://freight.cargo.site/w/1000/i/f731f8237117702b046fe4899e113c0fd16d2273bcee53c8977d137f1a06f4e0/MY-PEGA--122x_11.png" /> Our work also resulted in a relatively large expansion of their existing UI design system. The success of this project was the start of many more projects with Pegasystems. Part of our succes was due to our small team which allowed us to be nimble. This made it easy to communicate with our client and work closely with our direct contacts and other helpful Pega teams. <img width="1336" height="2984" width_o="1336" height_o="2984" data-src="https://freight.cargo.site/t/original/i/4d9ab9decae6f3983db213c01381b47654915650393fa3351638e33b4a57f753/My-ORG_All-Cert_Certifed.png" data-mid="240308177" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/4d9ab9decae6f3983db213c01381b47654915650393fa3351638e33b4a57f753/My-ORG_All-Cert_Certifed.png" /> <img width="1336" height="2630" width_o="1336" height_o="2630" data-src="https://freight.cargo.site/t/original/i/4378cd000b951e6ed76e5bec96513fa286f2c77c42d9dc9b7dd4a2d18f5b7d48/Currently-Active-Table_My-ORG.png" data-mid="240308171" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/4378cd000b951e6ed76e5bec96513fa286f2c77c42d9dc9b7dd4a2d18f5b7d48/Currently-Active-Table_My-ORG.png" /> <img width="1332" height="1390" width_o="1332" height_o="1390" data-src="https://freight.cargo.site/t/original/i/df8476443e80e62fb27dd18eb9322297dd76ee34d1f3bc019195197c38a7471a/My-Groups-Landing-Page.png" data-mid="240308174" border="0" src="https://freight.cargo.site/w/1000/i/df8476443e80e62fb27dd18eb9322297dd76ee34d1f3bc019195197c38a7471a/My-Groups-Landing-Page.png" /> <img width="1332" height="1390" width_o="1332" height_o="1390" data-src="https://freight.cargo.site/t/original/i/24a47fb1a1e3099139842bf3fbe8f2b9d3abe9a102ccd97b962af33440ead592/Create-List-Form-1.png" data-mid="240308170" border="0" src="https://freight.cargo.site/w/1000/i/24a47fb1a1e3099139842bf3fbe8f2b9d3abe9a102ccd97b962af33440ead592/Create-List-Form-1.png" /> <img width="1332" height="1384" width_o="1332" height_o="1384" data-src="https://freight.cargo.site/t/original/i/29b34dca50a31255931ed72565d8c670bd13dfe9318881ae364f0b415a2f1da4/Talent-List-Empty-1.png" data-mid="240308183" border="0" src="https://freight.cargo.site/w/1000/i/29b34dca50a31255931ed72565d8c670bd13dfe9318881ae364f0b415a2f1da4/Talent-List-Empty-1.png" /> <img width="1332" height="1384" width_o="1332" height_o="1384" data-src="https://freight.cargo.site/t/original/i/7a11ed0995f85ecff8673e1b4ddf2334f0e5044af8fde61a88dcacc809ded91b/Talent-List-_with-Add-People-Modal.png" data-mid="240308182" border="0" src="https://freight.cargo.site/w/1000/i/7a11ed0995f85ecff8673e1b4ddf2334f0e5044af8fde61a88dcacc809ded91b/Talent-List-_with-Add-People-Modal.png" /> <img width="1332" height="1594" width_o="1332" height_o="1594" data-src="https://freight.cargo.site/t/original/i/44a6b90952b1a6b974fa331d781e2b92f7f0abb15fd1e926271b4200cf15bd19/Talent-List-_with-Add-Collaborators.png" data-mid="240308180" border="0" src="https://freight.cargo.site/w/1000/i/44a6b90952b1a6b974fa331d781e2b92f7f0abb15fd1e926271b4200cf15bd19/Talent-List-_with-Add-Collaborators.png" /> <img width="1332" height="1656" width_o="1332" height_o="1656" data-src="https://freight.cargo.site/t/original/i/731f538cf7a8fd509c394e85a731ce23ed5d3997b9f8b93ac8d197c377ba8b99/My-GROUPS_Page-1_Table-Copy.png" data-mid="240308176" border="0" src="https://freight.cargo.site/w/1000/i/731f538cf7a8fd509c394e85a731ce23ed5d3997b9f8b93ac8d197c377ba8b99/My-GROUPS_Page-1_Table-Copy.png" /> Back to All Select Work&nbsp; https://selectwork.kristinacurtis.co/Project-Page-Aircraft-Cost-Calculator Wed, 05 Nov 2025 22:20:08 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Project-Page-Aircraft-Cost-Calculator Aircraft Cost Calculator Digital Product Role LEAD&nbsp;ux/ui designer Client Chris Doerr, founderTeam kcoo <img width="3596" height="2300" width_o="3596" height_o="2300" data-src="https://freight.cargo.site/t/original/i/cb6f4421305899d5806caa9ed92da3c52cadaf69d047f0a6dc504aa57f0167c2/ozlenenco-ui-ux-acc-01.png" data-mid="240308252" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/cb6f4421305899d5806caa9ed92da3c52cadaf69d047f0a6dc504aa57f0167c2/ozlenenco-ui-ux-acc-01.png" /> About Aircraft Cost Calculator is a platform with a large aircraft database used for determining actual costs of aviation—designed for commercial operators, private owners, fractional owners, flight departments, charter operators, and financial institutions. We were scoped to evaluate the user experience then re-design the ACC web application. The app had many different cost tools, an automated report generator, and a database of more than 500 different aircraft. <img width="9202" height="6544" width_o="9202" height_o="6544" data-src="https://freight.cargo.site/t/original/i/ac97ae4c5675f69dce69126a777a47dea93864393727dbb3045c1b28bba2c732/ozlenenco-ui-ux-acc-02.png" data-mid="240308251" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/ac97ae4c5675f69dce69126a777a47dea93864393727dbb3045c1b28bba2c732/ozlenenco-ui-ux-acc-02.png" /> Evaluation We used the application in its current state from different user perspectives to determine the steps where confusion occurs. We used these notes to analyze the problematic steps with different possibilities of usage and tested multiple solutions. After this and our heuristic review, we determined the optimum way for users to navigate through all the data was to section it into visible, automated parts.&nbsp; The overwhelming amount of data in the original application was one of the problems that hindered the user experience. The ACC application had target audiences with a variety of goals and not all the data was necessary for each. We organized the product's data into customizable sections where each user can easily navigate to what they need and move forward effortlessly to purchase a personal report of the specific information they curated throughout their session. A ‘session’ was the founder’s original concept and term used to represent the user’s set of calculations and comparisons for their chosen group of aircraft. <img width="9202" height="4796" width_o="9202" height_o="4796" data-src="https://freight.cargo.site/t/original/i/42529e3f86c8c7918209939f508112799ea472676e64cd25bfa420afdbc4428b/ozlenenco-acc-mockup-01-.png" data-mid="240308246" border="0" src="https://freight.cargo.site/w/1000/i/42529e3f86c8c7918209939f508112799ea472676e64cd25bfa420afdbc4428b/ozlenenco-acc-mockup-01-.png" /> Challenges &amp; Solutions The founder provided some initial user insights that made it clear that we needed to clarify what a session actually was for a user while they are using the application. The confusion of going through a "session" was clarified the best by separating the flow of going through a saved session versus starting a new session. <img width="9202" height="5646" width_o="9202" height_o="5646" data-src="https://freight.cargo.site/t/original/i/68dbe85e5194def14f14015f0b84075b3474ef142249691b6d4021a828a4aa1a/Artboard-Copy-17.png" data-mid="240308240" border="0" src="https://freight.cargo.site/w/1000/i/68dbe85e5194def14f14015f0b84075b3474ef142249691b6d4021a828a4aa1a/Artboard-Copy-17.png" /> Another need was tool usage clarity. Some, but not all, of the tools are inactive until the user picks and adds aircraft to their process. We made sure to document correct timing to reveal the toolbar to the user, and that our design had clear affordances to indicate this to the user. For active versus inactive function scenarios, at certain times we made use of grayed out and completely hidden CTAs and components. This was an intergral part of this redesign because the producted originally allowed use of all functions at all times which caused incorrect results. <img width="9202" height="4184" width_o="9202" height_o="4184" data-src="https://freight.cargo.site/t/original/i/e35915c0e0849618707c874fe3f89e6fed7dfdbce8e6ae2645286ecfe99432bd/Artboard-Copy-19.png" data-mid="240308239" border="0" src="https://freight.cargo.site/w/1000/i/e35915c0e0849618707c874fe3f89e6fed7dfdbce8e6ae2645286ecfe99432bd/Artboard-Copy-19.png" /> One of our other biggest challenges was the users trying to browse through a vast amount of aircraft data. We needed to improve the search for aircraft process for both users who knew what they are looking for and for those who didn't.&nbsp;The original categorization was only by aircraft type such as a jets, turboprops, or helicopters. Therefore, we added more intuitive filters for both knowledgable users and laypeople, we and added a quick view option for each aircraft.We also visually simplified the selection and de-selection of aircraft. We made this action an ever-present option on the dashboard during any individual session. <img width="9202" height="5646" width_o="9202" height_o="5646" data-src="https://freight.cargo.site/t/original/i/8ac1f0867aedf4a6d1b108c820b1724270efc638200b07db2db994bce3a2e91e/ozlenenco-acc-mockup-03.png" data-mid="240308248" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/8ac1f0867aedf4a6d1b108c820b1724270efc638200b07db2db994bce3a2e91e/ozlenenco-acc-mockup-03.png" /> <img width="9202" height="4066" width_o="9202" height_o="4066" data-src="https://freight.cargo.site/t/original/i/13bf524696e0f942a4c3442004fd54e5458f3daf5efe769ae5eea27155708cf6/Artboard-Copy-20.png" data-mid="240308236" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/13bf524696e0f942a4c3442004fd54e5458f3daf5efe769ae5eea27155708cf6/Artboard-Copy-20.png" /> <img width="2880" height="2048" width_o="2880" height_o="2048" data-src="https://freight.cargo.site/t/original/i/91e18b2d968ebd461bf5dbf97d757b97a20ba8d7b79cddc4a8009656c1e49de5/Artboard-Copy-14.png" data-mid="240308243" border="0" src="https://freight.cargo.site/w/1000/i/91e18b2d968ebd461bf5dbf97d757b97a20ba8d7b79cddc4a8009656c1e49de5/Artboard-Copy-14.png" /><img width="1800" height="1166" width_o="1800" height_o="1166" data-src="https://freight.cargo.site/t/original/i/cc857406e2f33d3461da8cc0ecd5a96e66f0fd2262cbb14b5d0748c5fcf04ce8/KCurtis_ACC_SummaryStyleGuide_devChad_2021.png" data-mid="240308253" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/cc857406e2f33d3461da8cc0ecd5a96e66f0fd2262cbb14b5d0748c5fcf04ce8/KCurtis_ACC_SummaryStyleGuide_devChad_2021.png" /> Back to All Select Work https://selectwork.kristinacurtis.co/Project-Page-Access-Express-2-0 Wed, 05 Nov 2025 22:20:11 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Project-Page-Access-Express-2-0 Access Express 2.0 Responsive SITE &amp; Digital Product Role Lead&nbsp;ux/ui designer Client eversanaTeam WOODS CREATIVE <img width="3000" height="1714" width_o="3000" height_o="1714" data-src="https://freight.cargo.site/t/original/i/1b5e88e71abc1cc2b0b87a4c8498d39356df5d30d989618b80283dc3cb12ce39/Desktop-HD-Copy-17.png" data-mid="240308314" border="0" src="https://freight.cargo.site/w/1000/i/1b5e88e71abc1cc2b0b87a4c8498d39356df5d30d989618b80283dc3cb12ce39/Desktop-HD-Copy-17.png" /> About Eversana is an integrated commercial services partner for pharmaceutical companies and marketers. They provide products that supply research and insights about new to market, already on the market or coming to market products. Access Express is one of many Eversana products which gives access to stakeholder panels by providing business-specific automated and customizable surveys for pharmaceutical marketing needs. Our brief was to evaluate and re-design the Access Express survey builder tool, the report generator, and marketing website’s key engagement section, and ecommerce check out section. The client also hired us to design the new visual system to be used across all Eversana products. <img width="1600" height="914" width_o="1600" height_o="914" data-src="https://freight.cargo.site/t/original/i/f8f21c1e4752d98a7feb5cdbe302e26e64464abe13829cfcc039524f5fb31879/Desktop-HD-Copy-21.png" data-mid="240308300" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f8f21c1e4752d98a7feb5cdbe302e26e64464abe13829cfcc039524f5fb31879/Desktop-HD-Copy-21.png" /> <img width="1600" height="914" width_o="1600" height_o="914" data-src="https://freight.cargo.site/t/original/i/9eb73a888bb3171591f9cd4a999ca85e3c539dad4dc99b8a334e36cdb417eb9f/Desktop-HD-Copy-23.png" data-mid="240308301" border="0" src="https://freight.cargo.site/w/1000/i/9eb73a888bb3171591f9cd4a999ca85e3c539dad4dc99b8a334e36cdb417eb9f/Desktop-HD-Copy-23.png" /> Evaluation Engagement Section The overall goal of the engagement section was to ensue confidence in the user of the product’s ability to serve up key insights from expert stakeholder panels within the healthcare industry. Survey Builder &amp; Reporting The updated product needed to shift from its current white-glove customer experience to a fully automated digital experience. The experience had to reduce the current experience’s excessive need for customer service. The original product had customers needing help from the beginning of the survey build to the end of the results collection. <img width="1600" height="914" width_o="1600" height_o="914" data-src="https://freight.cargo.site/t/original/i/39cbb873086e61d0dfc0846ef804d84044f4ed24fd295513c4122aba51ebd2d5/Desktop-HD-Copy-34.png" data-mid="240308309" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/39cbb873086e61d0dfc0846ef804d84044f4ed24fd295513c4122aba51ebd2d5/Desktop-HD-Copy-34.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/67e37536b0b9fd452621ae21fe8c32dcdbee88f329aedb8c84c1c42e5fa5f7d9/Desktop-HD-Copy-29.png" data-mid="240308306" border="0" src="https://freight.cargo.site/w/1000/i/67e37536b0b9fd452621ae21fe8c32dcdbee88f329aedb8c84c1c42e5fa5f7d9/Desktop-HD-Copy-29.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/97ac282da056d59f8b24e12231254027806359b5ccb83fcf222dae4514761bff/Desktop-HD-Copy-28.png" data-mid="240308305" border="0" src="https://freight.cargo.site/w/1000/i/97ac282da056d59f8b24e12231254027806359b5ccb83fcf222dae4514761bff/Desktop-HD-Copy-28.png" /> Challenges &amp; Solutions Internal understanding about how to discuss the product as a whole was the first significant strategy hurdle. Since this was originally a ‘white glove’ product and service, there was no development of how to explain the purchase process and survey creation process to a customer. The way we discussed the product in the engagement section and purchase section would directly affect how the user interacts with the survey builder. This is because they could purchase access to more than one expert panel, but they could also pay for multiple surveys to send to any newly or previously paid for panel access. With our goal of a fully automated experience, we had to develop an explicit way of discussing panels versus surveys versus report purchases and development. We chose to work closely with a newly appointed product manager as we determined the language of all critical processes and key terms. The results were a dashboard design that clearly labels the differences between purchase types, and it uses tooltips to help users through more complex functions. We also simplified how to create and quickly purchase new surveys that are ready-to-send versus drafts only. <img width="1600" height="914" width_o="1600" height_o="914" data-src="https://freight.cargo.site/t/original/i/639f10dde534677c5863690c5837ee266336d24fbe02a2eef67c4e9b063d40d2/Desktop-HD-Copy-35.png" data-mid="240308308" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/639f10dde534677c5863690c5837ee266336d24fbe02a2eef67c4e9b063d40d2/Desktop-HD-Copy-35.png" /> Another challenge was the low confidence of their current and potential customers. Research revealed that previous Access Express users had insecurities when it came to choosing question types for their needs, deciding which panels to distribute their surveys to, and understanding complex data and reports. It became clear that the engagement section had to do a better job of helping customers who were unsure of how to use market research products and the value a new, automation-foward experience can provide.One solution we came up with was to build a questionnaire that users could fill out to receive curated recommendations based on their industry and research needs. From the recommendations screen, they are strategically led to the purchase phase then seamlessly to their personal dashboard and survey builder. <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/fccfad8964c1c82354ecaaf32fe5791adad310c852c63528dc56872971e7a187/Desktop-HD-Copy-31.png" data-mid="240308310" border="0" src="https://freight.cargo.site/w/1000/i/fccfad8964c1c82354ecaaf32fe5791adad310c852c63528dc56872971e7a187/Desktop-HD-Copy-31.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/32e928775e8f631c7d6f04e367020f7edd15a07935a80b796541ee08791f3612/Desktop-HD-Copy-33.png" data-mid="240308311" border="0" src="https://freight.cargo.site/w/1000/i/32e928775e8f631c7d6f04e367020f7edd15a07935a80b796541ee08791f3612/Desktop-HD-Copy-33.png" /> <img width="1600" height="914" width_o="1600" height_o="914" data-src="https://freight.cargo.site/t/original/i/273fa327f7c2a97f8f0ffbb11d1831600ef3ce85a78e407adecde9d5e19613c6/Desktop-HD-Copy-36.png" data-mid="240308264" border="0" src="https://freight.cargo.site/w/1000/i/273fa327f7c2a97f8f0ffbb11d1831600ef3ce85a78e407adecde9d5e19613c6/Desktop-HD-Copy-36.png" /> Another challenge was how to align the engagement section recommendations with the panel options and survey builder features. If a user did not go through the questionnaire, they could still preview and choose from all templates. We worked with the product manager to develop a set of survey templates with themes and questions that aligned with the recommendations. Some of the template questions required use to determine where semi-editable fields were and what the options were. We also decided which questions had to be completely uneditable. The original blank survey option also had question types with semi-editable fields.&nbsp; <img width="600" height="566" width_o="600" height_o="566" data-src="https://freight.cargo.site/t/original/i/01db2b9fbd4697d32f69a2846349fc255311ed6256b19c0bd083937720c2e4f0/KCurtis_Designs1_AX.png" data-mid="240308331" border="0" src="https://freight.cargo.site/w/600/i/01db2b9fbd4697d32f69a2846349fc255311ed6256b19c0bd083937720c2e4f0/KCurtis_Designs1_AX.png" /> <img width="600" height="566" width_o="600" height_o="566" data-src="https://freight.cargo.site/t/original/i/2ce7ec4352e7d525b51be5240ce24a4bf0889cca4f4b13d9d39c0b53177aaac1/KCurtis_Designs2_AX.png" data-mid="240308333" border="0" src="https://freight.cargo.site/w/600/i/2ce7ec4352e7d525b51be5240ce24a4bf0889cca4f4b13d9d39c0b53177aaac1/KCurtis_Designs2_AX.png" /> <img width="600" height="566" width_o="600" height_o="566" data-src="https://freight.cargo.site/t/original/i/8a981915d65bd9082553871d8d1780c06280ac6012a7617a5f3ba48a2eda1a96/KCurtis_Designs3_AX.png" data-mid="240308335" border="0" src="https://freight.cargo.site/w/600/i/8a981915d65bd9082553871d8d1780c06280ac6012a7617a5f3ba48a2eda1a96/KCurtis_Designs3_AX.png" /> UI Design &amp; Visual System&nbsp; After the new strategy and critical UX problems were solved, we started the process for a new UI design and visual system for Access Express tool within Eversana branding. The system was to be used consistently across all of their digital products. We proposed four options. We came up with four visual directions for the client to consider. <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/13297cdfd8baf74afd7566ca89717a43536a9cd7a1ce51fdd052b5bac5a38b83/Desktop-HD-Copy-16-1.png" data-mid="240308342" border="0" src="https://freight.cargo.site/w/1000/i/13297cdfd8baf74afd7566ca89717a43536a9cd7a1ce51fdd052b5bac5a38b83/Desktop-HD-Copy-16-1.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/8c8fafc27ddaf4bf26a229b6d3cf297dbe5aefdbfbc8b4c19bd2fcde5314afe1/Desktop-HD-Copy-10-1.png" data-mid="240308341" border="0" src="https://freight.cargo.site/w/1000/i/8c8fafc27ddaf4bf26a229b6d3cf297dbe5aefdbfbc8b4c19bd2fcde5314afe1/Desktop-HD-Copy-10-1.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/fe8cb13fbca60172cadd4af22a6c7c4d22349d696159eb912b0c3a9c34518846/Desktop-HD-Copy-18-1.png" data-mid="240308338" border="0" src="https://freight.cargo.site/w/1000/i/fe8cb13fbca60172cadd4af22a6c7c4d22349d696159eb912b0c3a9c34518846/Desktop-HD-Copy-18-1.png" /> <img width="3000" height="1714" width_o="3000" height_o="1714" data-src="https://freight.cargo.site/t/original/i/1b5e88e71abc1cc2b0b87a4c8498d39356df5d30d989618b80283dc3cb12ce39/Desktop-HD-Copy-17.png" data-mid="240308314" border="0" src="https://freight.cargo.site/w/1000/i/1b5e88e71abc1cc2b0b87a4c8498d39356df5d30d989618b80283dc3cb12ce39/Desktop-HD-Copy-17.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/09bd80b9ce5145844ef4cb98761ab4b8c29cdbb8ebf96cc14e5d34b3e7f94f24/Desktop-HD-Copy-19-1.png" data-mid="240308337" border="0" src="https://freight.cargo.site/w/1000/i/09bd80b9ce5145844ef4cb98761ab4b8c29cdbb8ebf96cc14e5d34b3e7f94f24/Desktop-HD-Copy-19-1.png" /> <img width="3200" height="1828" width_o="3200" height_o="1828" data-src="https://freight.cargo.site/t/original/i/764e647aedfad4a970367ba4b005075aa726398bf40bcbad9dd5bba8e96bc57e/Desktop-HD-Copy-20-2.png" data-mid="240308340" border="0" src="https://freight.cargo.site/w/1000/i/764e647aedfad4a970367ba4b005075aa726398bf40bcbad9dd5bba8e96bc57e/Desktop-HD-Copy-20-2.png" /> <img width="2880" height="2050" width_o="2880" height_o="2050" data-src="https://freight.cargo.site/t/original/i/5bd8541eb8739cb104f61993d7a82b947c4df92ba721eaf69f264eacba82f780/Artboard-Copy-11.png" data-mid="240308276" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/5bd8541eb8739cb104f61993d7a82b947c4df92ba721eaf69f264eacba82f780/Artboard-Copy-11.png" /> Back to All Select Work https://selectwork.kristinacurtis.co/Project-Page-MoSA-Biomimicry-Lab Wed, 05 Nov 2025 22:20:15 +0000 Kristina Curtis — Select Work https://selectwork.kristinacurtis.co/Project-Page-MoSA-Biomimicry-Lab MoSA IDENTITY system &amp; DIGITAL DESIGNROLE DESIGNER projecT PErsonal&nbsp;mentor drew hodges <img width="2907" height="2200" width_o="2907" height_o="2200" data-src="https://freight.cargo.site/t/original/i/df1218b932552a38a285c156422e7aaff858b57cab2bf363ac6e669f6d5e421b/BML_KC_Feature_2.png" data-mid="240308424" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/df1218b932552a38a285c156422e7aaff858b57cab2bf363ac6e669f6d5e421b/BML_KC_Feature_2.png" /> About MoSA, Museum of Science and Art, is a fictional art and science museum located in Brooklyn, NY. Its mission is to present the beauty of science, the function of art, and the overlaps between the two disciplines. MoSA is a self-initiated project focused on creating a unique museum concept and indentity system. Execution included brand guidelines, collateral design, and the curation of a small physical space to demonstate concept. &nbsp; <img width="1724" height="968" width_o="1724" height_o="968" data-src="https://freight.cargo.site/t/original/i/78d328d7a67190b3f264743c8db1992cf2e0e2404ea8342dbfcfeb1add138877/mosa.gif" data-mid="240308433" border="0" src="https://freight.cargo.site/w/1000/i/78d328d7a67190b3f264743c8db1992cf2e0e2404ea8342dbfcfeb1add138877/mosa.gif" /> In addition to MoSA’s permanent collection, rotating exhibits, and local events, the museum offers an annual membership subscription to its innovation lab, the Biomimicry Lab. The space is for members and daily visitors to learn, experiment and create art from biological inspirations. Daily visitors who pay for entry to the museum’s permanent collection receive an application code that connects them to a personalized profile. As visitors tour the museum, they can use MoSA clickers to&nbsp; favorite cetain artwork and displays which automatically populate in their application profile. Visitors can use this application at home and in the Biomimcry Lab. The Lab and application help guide people as they create their own art work in the biostudio area of the Lab.It also facilitates experiments and reserved group activities, and events. <img width="2016" height="1152" width_o="2016" height_o="1152" data-src="https://freight.cargo.site/t/original/i/9d13b6a2effd46d46343b0d7d37e2376ad92e6f23cc41edc7a0f35832783832b/BMLab_gif_lgr.gif" data-mid="240308426" border="0" src="https://freight.cargo.site/w/1000/i/9d13b6a2effd46d46343b0d7d37e2376ad92e6f23cc41edc7a0f35832783832b/BMLab_gif_lgr.gif" /> Marketing The promotion of MoSA’s rotating exhibitions uses augmented reality in their campaigns via strategically placed MoSA Marks. MoSA Marks are augmented reality trigger symbols that, when activated, reveal mysterious campaign teaser videos. Theoretically, MoSA Marks are designed for a specific exhibition and then placed around the city months prior to the opening. People can find the marks, play the videos, save the dates, and share with friends. <img width="180" height="180" width_o="180" height_o="180" data-src="https://freight.cargo.site/t/original/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" data-mid="240308427" border="0" data-scale="25" src="https://freight.cargo.site/w/180/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" /> <img width="1938" height="1082" width_o="1938" height_o="1082" data-src="https://freight.cargo.site/t/original/i/609df729a21961671842f4914001301db5d25d3a4e4d00c849d6d935daf88609/Diatom-Card.png" data-mid="240308432" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/609df729a21961671842f4914001301db5d25d3a4e4d00c849d6d935daf88609/Diatom-Card.png" /><img width="180" height="180" width_o="180" height_o="180" data-src="https://freight.cargo.site/t/original/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" data-mid="240308427" border="0" data-scale="10" src="https://freight.cargo.site/w/180/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" />&nbsp; &nbsp; <img width="1808" height="1018" width_o="1808" height_o="1018" data-src="https://freight.cargo.site/t/original/i/ca93d1689bae4e946d270f1945d9035f8eb15b23d061c66940a64f8798b568ab/Screen-Shot-2019-06-26-at-8.19.23-PM.png" data-mid="240308429" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ca93d1689bae4e946d270f1945d9035f8eb15b23d061c66940a64f8798b568ab/Screen-Shot-2019-06-26-at-8.19.23-PM.png" /><img width="180" height="180" width_o="180" height_o="180" data-src="https://freight.cargo.site/t/original/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" data-mid="240308427" border="0" data-scale="10" src="https://freight.cargo.site/w/180/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" /> <img width="2018" height="1130" width_o="2018" height_o="1130" data-src="https://freight.cargo.site/t/original/i/5ff2b948d2ad2932dd9c3907758af731982a6c910b188a3d45e93ae28667ccf8/Living-Light-Card.png" data-mid="240308431" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5ff2b948d2ad2932dd9c3907758af731982a6c910b188a3d45e93ae28667ccf8/Living-Light-Card.png" /><img width="180" height="180" width_o="180" height_o="180" data-src="https://freight.cargo.site/t/original/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" data-mid="240308427" border="0" data-scale="10" src="https://freight.cargo.site/w/180/i/c8966f7335b739bb2a87761a7308484152f8175e29447b443e4170a3b6f49b02/large_ar_picto.jpg" /> <img width="7201" height="10801" width_o="7201" height_o="10801" data-src="https://freight.cargo.site/t/original/i/bc65df7afa4a52e20f69a7c658178bc8976758fc63b2e65a4448a60240bf5c9a/Silk-Poster_KC2.jpg" data-mid="240308435" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/bc65df7afa4a52e20f69a7c658178bc8976758fc63b2e65a4448a60240bf5c9a/Silk-Poster_KC2.jpg" /> <img width="1290" height="1227" width_o="1290" height_o="1227" data-src="https://freight.cargo.site/t/original/i/ccb80194fd95344b654b2eab01b8377dd56620f41e4e0eccd413b03ce8f5c981/Silk-Closeup_even-CLOSER.jpeg" data-mid="240308440" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/ccb80194fd95344b654b2eab01b8377dd56620f41e4e0eccd413b03ce8f5c981/Silk-Closeup_even-CLOSER.jpeg" /> Back to All Select Work&nbsp;